Inner & Outer Game of Selling Your Art

Tired of Minding Your Art Business Alone?
Do You Need Focus, Organization, Support, and Business Know-How to Sell Your Art?

Martha Zlatar coaches artists of all disciplines who are ready for their careers to take off and selling their art. You don’t need to buy into the myth of the starving artist or pursue someone else’s idea of success.

As your coaching partner, Martha will inject you with a sense of possibility, jump-start your art career, teach you to self-manage and make yourself a priority!

Course Description

This course addresses the inner game, the mindset necessary to sell your art by helping you identify limiting beliefs that are preventing you from making more sales and by introducing you to a whole new paradigm for selling that feels more authentic, engaging and fun. You will also learn the outer game, the 8 stages of selling your art (from starting conversations with potential buyers, telling compelling stories about your work all the way to closing the sale and following up with buyers and non- buyers). You will also get tips and ideas for cultivating collectors and much more!


What People Are Saying about Martha's Work

“Martha - your workshop was the best money I ever spent. It has enhanced my professional life over and over again. This past weekend I did the stARTup Art Fair in Los Angeles and made more sales than ever before in my career, which more than covered what I paid to do the fair and I even made a small profit. Thank You!"

Victoria Heilweil, Photographer
San Francisco, CA 

"I loved that your workshop was so pleasant and full of good ideas. It made me feel more lighthearted about selling! Your advice about being "welcoming" and introducing yourself really spoke to me! I tried it at open studios and it worked, I was always wondering if people would think I was kind of vulture-like and "attacking" them if I said hello. But no, about 95% of the people who I welcomed seemed very pleased to be noticed, and it was easy to have a conversation, connect and say something more to them or turn quiet if they seemed to want to look on their own. I felt very comfortable with this. Thank you!"

Marc Ellen Hamel, Painter
San Francisco, CA

“Thank you, Martha Zlatar! You're presentation and material were very informative and helpful to me. I also enjoyed your teaching style. You have a great command of the class and moved through the material in a manner where each student felt that their concerns or questions were addressed. That's hard to do with 31 different artists (kind of like herding cats). I immediately went home and cleaned up my studio (for better presentation to my buyers) and contacted several of my previous collectors to share some of my new work. Low and behold I closed a deal on Sunday. Even if you "think" you know how to sell art, these reminders will help you be more present in the selling dance”.

Sue Warhaftig, Painter
San Rafael, CA


In this 9-lesson course you will learn:

  • The top limiting beliefs that most artists have about the sales process that keep them from making more sales or selling their art altogether.
  • A new paradigm for looking at selling that feels more authentic, engaging, and fun.
  • The 8 stages of selling art (from meeting buyers to closing the sale) giving you a clear framework on how to handle the sales process.
  • How to speak about your art in a way that is more interesting and engaging so that people are more likely to buy.
  • Tips and ideas on how to cultivate collectors and much more!

About the Instructor 

Martha Zlatar 
Artist Success Coach & Founder, ArtMatch

Learn more about Martha:


Inner & Outer Game of Selling Your Art - by Martha Zlatar

Is it hard for you to sell your art? Do you think that being a good sales person requires you to be pushy? Are you confused about what to do or say when someone walks into your studio to look at your work? Do you frequently wonder how the art sales process works and how to do it right? If you answered YES to any of these questions then this class is for you!  Join other artists that have taken this class, now.

$37.00 USD